Future Vintage
Since I moved to Peckham, one of the buildings that amazed me the most is a massive Burger King located on the corner of the road. The glass structure rises into the sky like a car dealership, crowned by the old Burger King logo, which, since I was a kid, always looked more like a planet than a burger to me.
Somehow, the fact that this is one of the last few franchises that kept the old logo and didn’t have the ‘retro’ new one, brought me back to my childhood years when we used to go to Madrid on weekends, and eating at Burger King was somehow a ‘special thing.’
Today, as I cycled past, I saw a crane placing the retro burger logo in the middle of the front glass, and I felt sad. The building still looks like a car dealership, and its presence in the middle of that road is as unexpected as it is inconspicuous. Yet, the old logo is gone, and I thought, ‘One day, this visual will be the new vintage.’
Just as we’ve praised Polaroids and vintage ephemera we never grew up with, new generations admire camcords and anything Y2K.
And I wonder when we will leave the spiral of coming back to the past. When will we have the bravery to shape the future vintage?
Thanks for reading!
Yours,
H.